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Presto! Unlock the secrets to trade show success with Dietrich and Jarrow’s ‘The Trade Show Handbook’! This enchanting guide conjures up winning strategies. Download now!
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The Trade Show Handbook by Dietrich and Jarrow
Discover the ultimate guide to mastering trade shows with The Trade Show Handbook by Dietrich and Jarrow. This essential resource, originally published by Magic Inc. in 1976, offers 45 pages of invaluable insights and strategies for anyone looking to excel in the trade show industry.
What’s Inside?
- Part I – The Entertainer: Learn the art of engaging your audience effectively.
- Chapter I: Master the technique of clear communication.
- Chapter II: Navigate the complexities of dealing with agents.
- Chapter III: Ace your auditions and make a lasting impression.
- Chapter IV: Understand and connect with your audience.
- Chapter V: Find and develop material for trade show routines.
- Chapter VI: Perfect your routines for maximum impact.
- Chapter VII: Utilize microphones to enhance your performance.
- Chapter VIII: Implement giveaways to attract and retain booth visitors.
- Chapter IX: Manage your income and taxes efficiently.
- Chapter X: Excel in sales meetings and hospitality rooms.
Whether you’re a seasoned professional or new to the trade show scene, this handbook is packed with practical advice and proven techniques to help you succeed. PLEASE NOTE: This item is a digital download; gimmick not included.
Dietrich and Jarrow – The Trade Show Handbook
Dick Dietrich (Author). Published by Magic Inc. 1976. 45 pages.
Contents:
Part I – The Entertainer
CHAPTER I
First I Tell The1n What I ‘m Going To Tell Them, Then I Tells Them, Then I Tell Them What I Told Them…Amos and Andy
CHAPTER II
The Agent…Friend or foe?
CHAPTER III
Auditions
CHAPTER IV
The Audience
CHAPTER V
How To Find Material For Trade Show Routines
CHAPTER VI
Routines
CHAPTER VII
Microphones
CHAPTER VIII
Give Aways … a Prize In Every Booth
CHAPTER IX
Income vs Taxes
CHAPTER X
Sales Meetings and Hospitality Rooms
CHAPTER XI<br style=”color: rgb(0, 0, 0); font-family: tahoma, arial, 宋
PLEASE NOTE: This item is a digital download ,Gimmick not included
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