[Magic Video] The Trade Show Handbook by Dietrich and Jarrow

Presto! Unlock the secrets to trade show success with Dietrich and Jarrow’s ‘The Trade Show Handbook’! This enchanting guide conjures up winning strategies. Download now!

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The Trade Show Handbook by Dietrich and Jarrow

Discover the ultimate guide to mastering trade shows with The Trade Show Handbook by Dietrich and Jarrow. This essential resource, originally published by Magic Inc. in 1976, offers 45 pages of invaluable insights and strategies for anyone looking to excel in the trade show industry.

What’s Inside?

• Part I – The Entertainer: Learn the art of engaging your audience effectively.
• Chapter I: Master the technique of clear communication.
• Chapter II: Navigate the complexities of dealing with agents.
• Chapter III: Ace your auditions and make a lasting impression.
• Chapter IV: Understand and connect with your audience.
• Chapter V: Find and develop material for trade show routines.
• Chapter VI: Perfect your routines for maximum impact.
• Chapter VII: Utilize microphones to enhance your performance.
• Chapter VIII: Implement giveaways to attract and retain booth visitors.
• Chapter IX: Manage your income and taxes efficiently.
• Chapter X: Excel in sales meetings and hospitality rooms.

Whether you’re a seasoned professional or new to the trade show scene, this handbook is packed with practical advice and proven techniques to help you succeed. PLEASE NOTE: This item is a digital download; gimmick not included.