Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
By Stephen L. Macknik, Susana Martinez-Conde, and Sandra Blakeslee
“This book doesn’t just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind.” —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist
Stephen Macknik and Susana Martinez-Conde, pioneers of neuromagic, have collaborated with the world’s greatest magicians to uncover the science behind their techniques. This eBook is the culmination of their global exploration into how magic tricks can reveal the hidden workings of the human brain.
Discover the Science Behind Magic
Magic tricks exploit the brain’s hardwired processes of attention and awareness. Magicians use these processes against you in a form of mental jujitsu. This book reveals how these principles apply to everyday situations, such as:
- Why you sometimes make impulsive purchases.
- How salespeople create the “illusion of choice.”
- The neuroscience behind decision-making.
Applications Beyond Magic
The insights from neuromagic extend far beyond entertainment. Early research suggests new approaches for:
- Diagnosing autism.
- Developing effective marketing strategies.
- Enhancing educational methods.
Sleights of Mind makes neuroscience engaging and accessible by uncovering the fascinating connections between magic and the mind. Perfect for anyone curious about the brain’s inner workings or eager to learn the secrets behind magic tricks.
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