Discover a Piece of Magic History

Servais LeRoy's Magical Monthly, a revered magic periodical curated by the esteemed Max Sterling, offers a captivating journey back to the golden age of magic, spanning from November 1911 to October 1913. This extraordinary publication emerged during a pivotal era, offering a unique window into the professional magic scene in England, not just through trick listings but through the compelling perspectives of one of magic's most influential figures, Servais LeRoy.

The Vision of Servais LeRoy and Max Sterling

The inception of Servais LeRoy's Magical Monthly is deeply rooted in the ambitious vision of Servais LeRoy himself. In 1910, LeRoy acquired the City Magical Company in London, with aspirations of stepping back from his illustrious performing career. However, his enduring popularity meant he remained in high demand, entrusting the daily operations of the shop to Wilfred Zelka and Max Sterling. Sterling, already a notable figure in magic publishing, having previously edited 'The Magical World' with LeRoy's backing, was the natural choice to helm this new venture. 'Servais LeRoy's Magical Monthly' thus served a dual purpose: it was a significant independent periodical and simultaneously the official 'house organ' for LeRoy's thriving manufacturing business, showcasing his commitment to both the art and commerce of magic.

Unveiling Mysteries and Provocative Ideas

More than just a catalog of new illusions, the Monthly was distinguished by Servais LeRoy's often provocative and forward-thinking views on the art of magic. Readers were treated not only to listings of the 'latest mysteries' and apparatus available from the City Magical Company but also to LeRoy's insightful commentary, critiques, and philosophical musings that challenged conventional wisdom of the time. This made the periodical an essential read for magicians seeking both practical knowledge and intellectual stimulation. Its pages reflected the vibrant debates and innovations shaping the magic world of the early 1900s.

A Complete Collection

This invaluable collection comprises all twelve issues, meticulously published over its two-year run: No. 1 (Nov. 1911), No. 2 (Dec-Jan. 1911-12), No. 3 (Aug. 1912), No. 4 (Sept. 1912), No. 5 (Oct. 1912), No. 6 (Nov. 1912), No. 7 (May 1913), No. 8 (June 1913), No. 9 (July 1913), No. 10 (Aug. 1913), No. 11 (Sept. 1913), and No. 12 (Oct. 1913). Each issue is a snapshot of magical history, offering a rare glimpse into the practices, personalities, and intellectual currents that defined a bygone era of illusion. Following this pioneering publication, Max Sterling continued his significant contributions to magic literature with 'Magical World, New Series,' further cementing the legacy initiated by 'Servais LeRoy's Magical Monthly.' This collection is an indispensable resource for historians, collectors, and magicians eager to connect with the roots of their craft.

Original Specs

Servais LeRoy's Magical Monthly was a Magic Periodical edited by Max Sterling of England that ran from November 1911 until October 1913.
In 1910 Servais LeRoy took over the City Magical Company in London with the hopes of retiring from performing. However, he was still in so much demand that he left the shop in the hands of Wilfred Zelka and Max Sterling. LeRoy was one of the backers of Sterling's previously weekly journal The Magical World and for a short time, issued this periodical, Servais LeRoy's Magical Monthly, as the house organ for his manufacturing business.

In addition to listing the latest mysteries, it was known for LeRoy's provocative views on magic.

Sterling followed this magazine up with Magical World, New Series.

Issues

No. 1, Nov., 1911
No. 2, Dec-Jan., 1911-12
No. 3, Aug., 1912
No. 4, Sept., 1912
No. 5, Oct. 1912
No. 6, Nov. 1912
No. 7, May, 1913
No. 8, June, 1913
No. 9, July, 1913
No. 10, Aug., 1913
No. 11, Sept., 1913
No. 12, Oct., 1913.

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