
Show Business Bul#%!T by Dan Sperry (Instant Download)
Description & Effect
Dan Sperry's "Show Business Bul#%!T" is the definitive guide for magicians eager to elevate their craft from hobby to a thriving profession. Born from countless weekend warrior gigs and relentless trial and error, these indispensable notes directly address the most common question posed by aspiring and established magicians alike: "How do I start doing shows?" This instant download is not just theoretical advice; it's a raw, unfiltered compilation of hard-won wisdom designed to propel your career forward.
Building Your Professional Foundation
Beyond the tricks themselves, a successful magic career hinges on a meticulously crafted show. Sperry's notes delve into the art of constructing a compelling performance that resonates with audiences. You'll learn the nuances of originality, how to develop a unique persona, and the critical elements that transform a sequence of illusions into an unforgettable experience. This section guides you through the process of developing your product – your show – ensuring it's not only entertaining but also professionally viable.
Mastering the Business of Magic
Understanding the business side of magic is paramount. This comprehensive guide equips you with essential strategies for effective advertising, ensuring your show reaches the right audience. Discover how to create impactful promotional materials, including everything from professional press kits to captivating sizzle reels, that grab attention and secure bookings. Sperry shares insights into working with agents, understanding contracts, and building a powerful personal brand that sets you apart in a competitive industry. Learn to transition from an enthusiastic amateur to a shrewd business owner, maximizing your earning potential.
Logistics & Career Expansion
Navigating the operational complexities of a performing career can be daunting, but "Show Business Bul#%!T" demystifies the process. Explore practical advice on handling travel and road gigs, ensuring smooth logistics for performances far from home. Get expert guidance on essential equipment, including PA systems, banners, and backdrops, and understand their impact on your show's presentation. These notes provide the actionable steps necessary to not only sustain your career but also to expand your reach, secure more lucrative engagements, and achieve long-term success in the demanding world of entertainment. With Dan Sperry's direct, no-nonsense approach, you'll gain the confidence and knowledge to turn your magic dreams into a professional reality.
Original Specs
These notes reflect on many years of weekend warrior gigs from an early teen through adulthood. They also cover the experiences learned from trial and error in an effort to expand my career. I’m often asked, not just by young magicians, but by adult magicians as well. “How do I start doing shows?” These notes are my answer.
A few topics covered are…
- Advertising
- Building your show
- Travel/Road gigs
- PA system, banners, and backdrops.
- Promotional materials
- Agents
- Branding
- Originality
- And more…









